Why am I going faceless?

Why am I going faceless when social media says followers crave personal connection?

Am I camera shy? Self-conscious about my voice? Afraid of what people think? Worried friends will judge me? Forgetting that most successful creators build their brand by showing their face?

The answer is no. In college, I ran a fashion design portfolio account. I showed up daily on camera, in photos, in voiceovers. I was everywhere in my own content.

The truth is that it is draining. It’s emotionally taxing. It contributed to my creative burnout. It added unnecessary comparison to the fashion brand I was building while in school. There was  pressure to look and act a certain way that was unnatural for me. 

I understand showing my face is supposed to add a personal touch in a world of AI. It’s supposed to help me connect, succeed, and even be happier.

But for me, it did the opposite. It wasn’t worth the pressure or sacrificing my art and joy. 

I don’t want my refined sugar-free recipes to be another source of pressure. I want them to be fun, to support my wellness, and to keep my creativity alive! My hope is that someone tries a recipe, feels inspired, and maybe even shares their feedback. I want to keep learning new skills in the kitchen. I am excited to inspire someone to test one of my recipes out and hopefully provide some feedback.

Food brings people together! Whether I show my face or not, I believe we will be able to connect through my stories and recipes! 

Thanks for being here!